GRIPS CUSTOMERS & RESEARCH PARTNERS
Firearms accessories and optics including rifle scopes, red dot sights, tactical gear, and firearm parts for shooting sports.
8.8M
3.17M
1.0-1.5%
$100-200
40+
Shooting Accessories and Optics's aggregate online sales across tracked retailers amounted to $83M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 25% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
60%
Mobile
40%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Shooting Accessories and Optics retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Shooting Accessories and Optics retailers, with performance tracked over time.
Other
Photography and Videography Equipment
100+ retailers tracked
Photography Equipment and Accessories
100+ retailers tracked
Hunting and Tactical Optics
60+ retailers tracked
Photography and Filmmaking Gear
50+ retailers tracked
Camera Accessories and Equipment
20+ retailers tracked
Film Photography Gear and Services
20+ retailers tracked
Camera Support Equipment
15+ retailers tracked
