GRIPS CUSTOMERS & RESEARCH PARTNERS
Photography and videography gear including cameras, lenses, tripods, lighting equipment, and accessories.
73M
15M
0.5-1.0%
$500-600
100+
Photography and Videography Equipment's aggregate online sales across tracked retailers amounted to $974M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 21% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
73%
Mobile
27%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Photography and Videography Equipment retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Photography and Videography Equipment retailers, with performance tracked over time.
Other
Hunting and Tactical Optics
60+ retailers tracked
Shooting Accessories and Optics
40+ retailers tracked
Camera Accessories and Equipment
20+ retailers tracked
Film Photography Gear and Services
20+ retailers tracked
Camera Support Equipment
15+ retailers tracked
Night Vision and Tactical Optics
15+ retailers tracked
Astronomical Instruments
15+ retailers tracked
