GRIPS CUSTOMERS & RESEARCH PARTNERS
Used and new photography and filmmaking equipment including cameras, lenses, tripods, professional lighting gear, video accessories, bags, mounts and rigging designed for photographers and videographers.
14M
4.61M
0.5-1.0%
$300-400
50+
Photography and Filmmaking Gear's aggregate online sales across tracked retailers amounted to $198M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 37% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
80%
Mobile
20%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Photography and Filmmaking Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Photography and Filmmaking Gear retailers, with performance tracked over time.
Other
Hunting and Tactical Optics
60+ retailers tracked
Shooting Accessories and Optics
40+ retailers tracked
Camera Accessories and Equipment
20+ retailers tracked
Film Photography Gear and Services
20+ retailers tracked
Camera Support Equipment
15+ retailers tracked
Night Vision and Tactical Optics
15+ retailers tracked
Photography Equipment and Resources
15+ retailers tracked
