GRIPS CUSTOMERS & RESEARCH PARTNERS
Cameras, lenses, tripods, lighting equipment, and photography accessories for professional and amateur photographers. Includes digital cameras, video equipment, and photographic supplies and gear.
170M
46M
1.0-1.5%
$200-300
100+
Photography Equipment and Accessories's aggregate online sales across tracked retailers amounted to $2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 12% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
55%
Mobile
45%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Photography Equipment and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Photography Equipment and Accessories retailers, with performance tracked over time.
Other
Hunting and Tactical Optics
60+ retailers tracked
Shooting Accessories and Optics
40+ retailers tracked
Film Photography Gear and Services
20+ retailers tracked
Night Vision and Tactical Optics
15+ retailers tracked
Astronomical Instruments
15+ retailers tracked
Night Vision and Thermal Optics
15+ retailers tracked
Photography Filters and Accessories
10+ retailers tracked
