GRIPS CUSTOMERS & RESEARCH PARTNERS
Industrial safety equipment, protective gear, hard hats, safety apparel, and workplace safety supplies.
4.25M
803K
1.5-2.0%
$300-400
40+
Safety Equipment and Supplies's aggregate online sales across tracked retailers amounted to $62M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 6% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
72%
Mobile
28%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Safety Equipment and Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Safety Equipment and Supplies retailers, with performance tracked over time.
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