Yarns in various fibers and colors, along with knitting needles, crochet hooks, patterns, instructions, and supplies for fiber arts and craft projects.
8.9M
5.7M
1.5-2.0%
$0-100
60+
Yarn and Knitting Supplies's aggregate online sales across tracked retailers amounted to $120M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 29% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
53%
Mobile
47%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 60+
Identify the top traffic channels driving growth across Yarn and Knitting Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Yarn and Knitting Supplies retailers, with performance tracked over time.
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150+ retailers tracked
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90+ retailers tracked
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90+ retailers tracked
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90+ retailers tracked