GRIPS CUSTOMERS & RESEARCH PARTNERS
Toys and games for children of all ages, including puzzles, building sets, educational STEM items, and collectibles.
2.4M
967K
3.5-4.0%
$0-100
20+
Toy's aggregate online sales across tracked retailers amounted to $41M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 67% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
58%
Mobile
42%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 20+
Identify the top traffic channels driving growth across Toy retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Toy retailers, with performance tracked over time.
Other
Musical Instruments and Accessories
150+ retailers tracked
Sewing and Quilting Supplies
100+ retailers tracked
Yarn and Fiber Arts Supplies
100+ retailers tracked
Fabric and Sewing Supplies
100+ retailers tracked
Art and Home Decor
100+ retailers tracked
Knitting and Crochet Supplies
90+ retailers tracked
Toys and Collectibles
90+ retailers tracked
