GRIPS CUSTOMERS & RESEARCH PARTNERS
Musical instruments and professional audio equipment for musicians of all skill levels. Includes guitars, keyboards, drums, recording gear, live sound systems, and accessories.
122M
28M
0.5-1.0%
$400-500
30+
Music Instruments and Equipment's aggregate online sales across tracked retailers amounted to $1.8B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 38% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
68%
Mobile
32%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Music Instruments and Equipment retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Music Instruments and Equipment retailers, with performance tracked over time.
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