GRIPS CUSTOMERS & RESEARCH PARTNERS
Educational toys, developmental products, and learning materials designed for child development and early education.
7.4M
2.94M
3.0-3.5%
$0-100
40+
Educational and Developmental Toys's aggregate online sales across tracked retailers amounted to $117M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 57% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
57%
Mobile
43%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Educational and Developmental Toys retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Educational and Developmental Toys retailers, with performance tracked over time.
Other
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150+ retailers tracked
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100+ retailers tracked
Yarn and Fiber Arts Supplies
100+ retailers tracked
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100+ retailers tracked
Art and Home Decor
100+ retailers tracked
Knitting and Crochet Supplies
90+ retailers tracked
Toys and Collectibles
90+ retailers tracked
