GRIPS CUSTOMERS & RESEARCH PARTNERS
Crafting supplies including yarn, fabric, needles, tools, patterns, and kits for knitting, quilting, sewing, and embroidery projects.
26M
9.7M
2.5-3.0%
$100-200
50+
Crafting Supplies and Resources's aggregate online sales across tracked retailers amounted to $415M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 24% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
60%
Mobile
40%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Crafting Supplies and Resources retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Crafting Supplies and Resources retailers, with performance tracked over time.
Other
Musical Instruments and Accessories
150+ retailers tracked
Sewing and Quilting Supplies
100+ retailers tracked
Yarn and Fiber Arts Supplies
100+ retailers tracked
Fabric and Sewing Supplies
100+ retailers tracked
Art and Home Decor
100+ retailers tracked
Toys and Collectibles
90+ retailers tracked
Personalized Gifts
90+ retailers tracked
