GRIPS CUSTOMERS & RESEARCH PARTNERS
Collectible action figures, statues, figurines, and pop culture merchandise featuring characters from movies, television shows, video games, and comic book franchises.
17M
12M
1.0-1.5%
$100-200
30+
Action Figures and Collectibles's aggregate online sales across tracked retailers amounted to $224M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 31% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
50%
Mobile
50%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Action Figures and Collectibles retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Action Figures and Collectibles retailers, with performance tracked over time.
Other
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150+ retailers tracked
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100+ retailers tracked
Yarn and Fiber Arts Supplies
100+ retailers tracked
Fabric and Sewing Supplies
100+ retailers tracked
Art and Home Decor
100+ retailers tracked
Knitting and Crochet Supplies
90+ retailers tracked
Personalized Gifts
90+ retailers tracked
