GRIPS CUSTOMERS & RESEARCH PARTNERS
Swimwear and beach apparel including swimsuits, bikinis, one-pieces, cover-ups, and beach accessories available for all body types and style preferences.
620M
229M
2.5-3.0%
$100-200
100+
Swimwear and Beach Apparel's aggregate online sales across tracked retailers amounted to $7.8B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 41% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
73%
Mobile
27%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Swimwear and Beach Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Swimwear and Beach Apparel retailers, with performance tracked over time.
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