GRIPS CUSTOMERS & RESEARCH PARTNERS
UV-protective apparel and accessories including swimwear, hats, sunglasses, and clothing with UPF 50+ sun defense properties.
15M
4.99M
1.5-2.0%
$100-200
20+
Sun Protection Apparel and Accessories's aggregate online sales across tracked retailers amounted to $169M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 5% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
64%
Mobile
36%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Sun Protection Apparel and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Sun Protection Apparel and Accessories retailers, with performance tracked over time.
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