GRIPS CUSTOMERS & RESEARCH PARTNERS
Sleepwear, pajamas, and loungewear made from premium materials like silk and merino wool. Emphasizes comfort, luxury, and quality fabrics for intimate apparel.
62M
12M
3.0-3.5%
$100-200
40+
Sleepwear and Loungewear's aggregate online sales across tracked retailers amounted to $814M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 55% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
52%
Mobile
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Sleepwear and Loungewear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Sleepwear and Loungewear retailers, with performance tracked over time.
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