GRIPS CUSTOMERS & RESEARCH PARTNERS
Durable workwear and work boots for construction, outdoor, and industrial jobs with focus on safety, functionality, and protection.
19M
11M
1.0-1.5%
$100-200
20+
Outdoor Workwear and Footwear's aggregate online sales across tracked retailers amounted to $347M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 66% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
68%
Mobile
32%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Outdoor Workwear and Footwear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor Workwear and Footwear retailers, with performance tracked over time.
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