Home/Insights/Industries/Apparel & Accessories/Outdoor Gear and EquipmentIndustry Intelligence — Apparel & Accessories — Apr 2026

Outdoor Gear and Equipment

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Camping, hiking, and outdoor activity equipment including tents, backpacks, and apparel. Sporting and adventure gear for outdoor enthusiasts and adventurers.

369M

Revenue
Apr 26

132M

Sessions
Apr 26

1.5-2.0%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

150+

Retailers
Tracked

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Outdoor Gear and Equipment Annual Revenue and Growth

Outdoor Gear and Equipment's aggregate online sales across tracked retailers amounted to $5.4B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$5.4B

Annual growth forecast

2025/2026

0-5%

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eCommerce Revenue

Revenue by year

Outdoor Gear and Equipment monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 50% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Outdoor Gear and Equipment

BY REVENUE

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Outdoor Gear and Equipment revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

72%

Mobile

28%

Outdoor Gear and Equipment performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 150+

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Outdoor Gear and Equipment traffic channels

Identify the top traffic channels driving growth across Outdoor Gear and Equipment retailers, and see how channel performance has shifted over time.

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Outdoor Gear and Equipment Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor Gear and Equipment retailers, with performance tracked over time.

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Outdoor Gear and Equipment top markets

Explore the key markets for Outdoor Gear and Equipment — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Outdoor Gear and Equipment retailer rankings

See how retailers rank within Outdoor Gear and Equipment and worldwide by revenue, traffic and growth.

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