GRIPS CUSTOMERS & RESEARCH PARTNERS
Sustainable outdoor apparel made primarily from merino wool and eco-friendly materials for hiking and everyday wear.
14M
4.6M
2.0-2.5%
$100-200
20+
Outdoor and Sustainable Apparel's aggregate online sales across tracked retailers amounted to $196M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 52% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
77%
Mobile
23%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Outdoor and Sustainable Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor and Sustainable Apparel retailers, with performance tracked over time.
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