Home/Insights/Industries/Apparel & Accessories/Men's and Women's ApparelIndustry Intelligence — Apparel & Accessories — Apr 2026

Men's and Women's Apparel

Start benchmarking for free
Sign in with Google

Jeans, pants, shirts, dresses, jackets, sweaters, and casual to formal clothing. Offers diverse apparel styles for men and women of all ages.

21M

Revenue
Apr 26

7.5M

Sessions
Apr 26

2.0-2.5%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

20+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Men's and Women's Apparel Annual Revenue and Growth

Men's and Women's Apparel's aggregate online sales across tracked retailers amounted to $230M in 2025, broadly flat year over year. For 2026, revenue is expected to grow by 10-20%.

Annual Revenue (GMV)

2025

$230M

Annual growth forecast

2025/2026

10-20%

Start benchmarking for free

Sign in with Google

eCommerce Revenue

Revenue by year

Men's and Women's Apparel monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 28% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

Benchmark against your competitors for free

Sign in with Google

Top products in Men's and Women's Apparel

BY REVENUE

Get access to full product performance analysis

Men's and Women's Apparel revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

57%

Mobile

43%

Men's and Women's Apparel performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 20+

Gain even more insights with the Grips app

Men's and Women's Apparel traffic channels

Identify the top traffic channels driving growth across Men's and Women's Apparel retailers, and see how channel performance has shifted over time.

Sign in with Google

Men's and Women's Apparel Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Men's and Women's Apparel retailers, with performance tracked over time.

Sign in with Google

Men's and Women's Apparel top markets

Explore the key markets for Men's and Women's Apparel — the countries contributing the highest revenue, transactions, sessions and ad spend.

Sign in with Google

Men's and Women's Apparel retailer rankings

See how retailers rank within Men's and Women's Apparel and worldwide by revenue, traffic and growth.

Sign in with Google

Understand how your
competitors drive sales.

Drive growth and optimize key metrics with our e-commerce intelligence platform
Sign in with Google
Grips App Footer Image
© Grips 2022 All Rights Reserved