GRIPS CUSTOMERS & RESEARCH PARTNERS
Designer and niche fragrances including perfumes, colognes, scented candles, room sprays, diffusers, and fragrance samples for men and women worldwide.
28M
9.1M
1.0-1.5%
$200-300
60+
Luxury Fragrance's aggregate online sales across tracked retailers amounted to $403M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 34% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
50%
Desktop
50%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 60+
Identify the top traffic channels driving growth across Luxury Fragrance retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Luxury Fragrance retailers, with performance tracked over time.
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