Home/Insights/Industries/Apparel & Accessories/Footwear and ApparelIndustry Intelligence — Apparel & Accessories — Apr 2026

Footwear and Apparel

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Retailers offering diverse apparel, footwear, and fashion accessories for men, women, and children. They provide multiple styles and price points.

992M

Revenue
Apr 26

414M

Sessions
Apr 26

2.0-2.5%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

100+

Retailers
Tracked

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Footwear and Apparel Annual Revenue and Growth

Footwear and Apparel's aggregate online sales across tracked retailers amounted to $12B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)

2025

$12B

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Footwear and Apparel monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 37% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Footwear and Apparel

BY REVENUE

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Footwear and Apparel revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

68%

Mobile

32%

Footwear and Apparel performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 100+

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Footwear and Apparel traffic channels

Identify the top traffic channels driving growth across Footwear and Apparel retailers, and see how channel performance has shifted over time.

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Footwear and Apparel Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Footwear and Apparel retailers, with performance tracked over time.

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Footwear and Apparel top markets

Explore the key markets for Footwear and Apparel — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Footwear and Apparel retailer rankings

See how retailers rank within Footwear and Apparel and worldwide by revenue, traffic and growth.

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