Home/Insights/Industries/Apparel & Accessories/Fashion and BeautyIndustry Intelligence — Apparel & Accessories — Apr 2026

Fashion and Beauty

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Fashion apparel, footwear, accessories, and beauty products including cosmetics, skincare, and luxury brands from multiple designers and retailers.

1.1B

Revenue
Apr 26

327M

Sessions
Apr 26

2.0-2.5%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

100+

Retailers
Tracked

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Fashion and Beauty Annual Revenue and Growth

Fashion and Beauty's aggregate online sales across tracked retailers amounted to $14B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$14B

Annual growth forecast

2025/2026

5-10%

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eCommerce Revenue

Revenue by year

Fashion and Beauty monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 40% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Fashion and Beauty

BY REVENUE

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Fashion and Beauty revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

75%

Mobile

25%

Fashion and Beauty performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 100+

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Fashion and Beauty traffic channels

Identify the top traffic channels driving growth across Fashion and Beauty retailers, and see how channel performance has shifted over time.

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Fashion and Beauty Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Fashion and Beauty retailers, with performance tracked over time.

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Fashion and Beauty top markets

Explore the key markets for Fashion and Beauty — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Fashion and Beauty retailer rankings

See how retailers rank within Fashion and Beauty and worldwide by revenue, traffic and growth.

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