GRIPS CUSTOMERS & RESEARCH PARTNERS
Prescription and fashion eyewear including glasses, sunglasses, contact lenses, and sport goggles for various optical needs.
90M
25M
2.0-2.5%
$100-200
15+
Eyewear and Outdoor Gear's aggregate online sales across tracked retailers amounted to $1.05B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 29% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
61%
Mobile
39%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Eyewear and Outdoor Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Eyewear and Outdoor Gear retailers, with performance tracked over time.
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