Home/Insights/Industries/Apparel & Accessories/EyewearOnline Industry Intelligence — Apparel & Accessories — Jul 2026

Eyewear

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Prescription eyeglasses, sunglasses, and contact lenses in various styles, brands, and customizable options.

312M

Revenue
Jul 26

92M

Sessions
Jul 26

2.0-2.5%

Conv. rate
Jul 26

$100-200

AOV
Jul 26

350+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Eyewear Annual Online Revenue and Growth

Eyewear's aggregate online sales across tracked retailers amounted to $2.82B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue Tracked (GMV)

2025

$2.82B

Annual growth forecast

2025/2026

20-50%

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eCommerce Revenue

Revenue by year

Eyewear monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 30% from Feb to Jul.

Monthly revenue

Indexed values, 0-100

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Top products in Eyewear

BY REVENUE

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Eyewear revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

62%

Mobile

38%

Eyewear performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 350+

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Eyewear traffic channels

Identify the top traffic channels driving growth across Eyewear retailers, and see how channel performance has shifted over time.

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Eyewear Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Eyewear retailers, with performance tracked over time.

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Eyewear top markets

Explore the key markets for Eyewear — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Eyewear retailer rankings

See how retailers rank within Eyewear and worldwide by revenue, traffic and growth.

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