GRIPS CUSTOMERS & RESEARCH PARTNERS
Diverse general merchandise including clothing, electronics, home goods, and accessories.
2.32B
305M
4.0-4.5%
$100-200
20+
Diverse Online's aggregate online sales across tracked retailers amounted to $15B in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 17% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
76%
Mobile
24%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 20+
Identify the top traffic channels driving growth across Diverse Online retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Diverse Online retailers, with performance tracked over time.
Other
Fashion Apparel and Accessories
850+ retailers tracked
Women's Fashion and Accessories
850+ retailers tracked
Jewelry
650+ retailers tracked
Fashion and Lifestyle
500+ retailers tracked
Footwear
450+ retailers tracked
Fashion Jewelry and Accessories
450+ retailers tracked
Contemporary Women's Fashion
450+ retailers tracked
