GRIPS CUSTOMERS & RESEARCH PARTNERS
Children's fashion and accessories including apparel, footwear, and trendy items for infants, toddlers, and elementary-age children.
109M
26M
2.5-3.0%
$100-200
100+
Children's Fashion and Accessories's aggregate online sales across tracked retailers amounted to $1.42B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 40% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
70%
Mobile
30%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Children's Fashion and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Children's Fashion and Accessories retailers, with performance tracked over time.
Other
Fashion Apparel and Accessories
850+ retailers tracked
Women's Fashion and Accessories
850+ retailers tracked
Jewelry
650+ retailers tracked
Fashion and Lifestyle
500+ retailers tracked
Footwear
450+ retailers tracked
Fashion Jewelry and Accessories
450+ retailers tracked
Contemporary Women's Fashion
450+ retailers tracked
