GRIPS CUSTOMERS & RESEARCH PARTNERS
Premium pet food, treats, supplements, toys, and grooming supplies with natural ingredients. Emphasizes health for dogs and cats.
7M
2.2M
3.5-4.0%
$0-100
40+
Natural Pet's aggregate online sales across tracked retailers amounted to $87M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 7% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
60%
Mobile
40%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Natural Pet retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Natural Pet retailers, with performance tracked over time.
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