GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 shows Zojirushi — an independently operated brand under Zojirushi Corporation (TYO: 7965) — commanding an average selling price of $161.49 across the period. Channel tracking is heavily concentrated, with Amazon accounting for 99.6% of year-to-date revenue, leaving the brand's measured performance almost entirely tied to a single marketplace. Momentum softened over the July–September window, as revenue declined 17.6% across the quarter and slipped a further 2.0% month over month. Pricing followed a similar path, with the average price falling 7.6% over the period to $157.75, including a 5.6% monthly drop. The combination of simultaneous revenue and price compression suggests discounting has not yet offset demand softness in the tracked assortment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Zojirushi on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Zojirushi.
BY REVIEW COUNT
Across 1.75M ratings on 1 channel, Zojirushi averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.75M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$222.45
Price
$2.67M
Revenue
$174.34
Price
$2.09M
Revenue
$454.09
Price
$2.09M
Revenue
$382.01
Price
$1.15M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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