GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Zojirushi maintains a strong average product price of $163.64, reflecting its premium positioning in the market. Amazon dominates as the brand's primary retail channel, accounting for a commanding 99.7% of total revenue share. However, the brand has experienced a notable 12.1% decline in overall revenue during the tracked period, signaling potential headwinds in consumer demand. The average price has also seen a slight 0.9% decrease over the same timeframe, suggesting modest pricing pressure across its product lineup. These trends indicate that while Zojirushi holds a concentrated retail strategy, the brand faces challenges in sustaining its recent sales momentum.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Zojirushi on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Zojirushi.
BY REVIEW COUNT
Across 2.21M ratings on 1 retailer, Zojirushi averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 2.21M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
