Zojirushi

Zojirushi Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026, Zojirushi — an independently operated business publicly listed under (TYO: 7965) — recorded an average selling price of $175.02 across tracked channels. Amazon accounted for 99.7% of year-to-date revenue, making the platform effectively the brand's entire measured sales base. Momentum softened over the June–August window, with revenue falling 15.5% month over month in the latest period and declining 7.9% across the three-month span. Pricing, by contrast, held firm, with the average price reaching $179.37 in the most recent month and finishing 0.7% higher over the period despite a slight 0.5% monthly dip. The top-performing assortment spans a wide price ladder, from roughly $189 to $455 per unit, indicating a premium positioning that has so far insulated realized prices from the revenue decline.