GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across retailers including Amazon, Lowes.com, Acehardware.com, and Newegg, Ironclad demonstrates a heavily concentrated retail footprint with Amazon commanding a dominant 91.5% share of the brand's total revenue. The brand's average product price sits at $22.53, though premium offerings at Lowe's — such as heat-resistant performance gloves — are priced significantly higher, reaching up to $73.77. Lowes.com and Acehardware.com account for a combined 7.2% of revenue share, indicating limited but notable presence in the home improvement channel. Despite this strong Amazon reliance, Ironclad's overall revenue grew 3.6% during the tracked period, signaling steady demand across its distribution network. The brand's average price decreased 6.9% over the same window, suggesting a possible shift toward more competitively priced SKUs or increased promotional activity.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ironclad on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Ironclad.
BY REVIEW COUNT
Across 718K ratings on 4 retailers, Ironclad averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 718K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$65.34
Price
$11K
Revenue
$73.77
Price
$7.2K
Revenue
