GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowes.com and AceHardware.com from January 1 to September 30, 2026 shows Ironclad, a brand operated by Brighton-Best International (TPEx: 8415), concentrating the overwhelming majority of its sales in a single channel. Amazon accounted for 85.5% of year-to-date revenue, with Lowes.com contributing 13.1% and AceHardware.com just 1.2%. The average product price sat at $19.36 across the tracked period, though pricing has trended upward by 12.1% over the timeseries window. Momentum picked up in the most recent month, with revenue climbing 16.8% month-over-month and average price rising 27.4% to $20.12. Taken together, the figures from Grips Intelligence point to a brand leaning into higher price points while remaining heavily dependent on marketplace distribution.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Ironclad on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ironclad.
BY REVIEW COUNT
Across 411K ratings on 3 channels, Ironclad averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 411K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$45.00
Price
$4.5K
Revenue
$73.77
Price
$3.69K
Revenue
$31.55
Price
$2.37K
Revenue
$73.77
Price
$1.84K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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