GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Yellow Gone generated the vast majority of its revenue through Lowes.com, capturing a dominant 98.0% revenue share compared to just 2.0% at HomeDepot.com during the January to April 2026 tracking period. The brand's average product price held steady at $24.98 with no fluctuation throughout the observed months, indicating a consistent pricing strategy. Most notably, Yellow Gone experienced impressive momentum with revenue growing 411.2% over the tracked period, signaling rapidly increasing consumer demand. A strong month-over-month revenue increase of 40.0% further underscores the brand's accelerating growth trajectory across these two major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 411% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Yellow Gone on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Yellow Gone.