GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Yellow Gone generated the vast majority of its revenue through Lowes.com, capturing a dominant 97.6% revenue share compared to just 2.4% at HomeDepot.com between January and May 2026. The brand's average product price held steady at $24.98 throughout the tracked period, showing no price fluctuation. Most notably, Yellow Gone experienced impressive momentum with revenue growing 120.8% over the observed timeframe. This strong growth trajectory was further underscored by a 57.7% month-over-month revenue increase in the most recent period. Yellow Gone's heavy concentration at a single retailer combined with its rapid sales acceleration suggests a brand gaining significant traction in its category.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 121% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Yellow Gone on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Yellow Gone.