Yellow Gone

Yellow Gone Market Overview

Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to September 30, 2026 shows Yellow Gone operating with an average product price of $25.02. Channel concentration is the defining feature of the brand's footprint, with lowes.com accounting for 95.8% of year-to-date revenue and homedepot.com contributing just 4.2%. That reliance on a single retail partner leaves little cushion, and recent momentum has been negative: revenue fell 45.1% across the measured period. The most recent month compounded the trend with a 31.0% month-over-month decline. Pricing, meanwhile, has held firm, with the average selling price edging up 0.9% month over month to $25.21 and rising 0.7% overall, suggesting the revenue contraction is volume-driven rather than a function of discounting.