Yellow Gone

Yellow Gone Market Overview

Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to August 31, 2026 shows Yellow Gone operating at a highly concentrated retail footprint. Lowe's accounts for 96.3% of year-to-date revenue, leaving Home Depot with just 3.7%, a distribution imbalance that leaves the brand heavily exposed to a single retail partner. Revenue has contracted meaningfully over the tracked window, falling 34.1% overall and declining a further 20.5% month-over-month in the most recent period. Pricing, by contrast, has held remarkably steady, with an average product price of $25.00 and essentially no net movement (0.0%) across the period, easing only 0.2% to $24.99 in the latest month. The combination of flat pricing and sharp revenue decline points to volume softness rather than discounting as the primary driver of the downturn.