GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, SwimWays generated the vast majority of its revenue through Amazon, which accounted for 97.5% of the brand's retail share between January and May 2026. The brand experienced significant momentum during this period, with revenue growing 92.5% overall and 30.1% month-over-month in the most recent tracked period. SwimWays maintained an average product price of $20.90, with its premium pool lounger products commanding prices above $31, while its most accessible items were priced below $15. The brand's average price also trended upward, increasing 5.6% over the tracked period, suggesting a shift toward higher-value product sales. Lowes.com represented the only other notable retail channel at 1.5% revenue share, indicating a highly concentrated distribution strategy for SwimWays.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 93% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SwimWays on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for SwimWays.
BY REVIEW COUNT
Across 923K ratings on 2 retailers, SwimWays averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 923K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$27.92
Price
$413K
Revenue
$14.83
Price
$378K
Revenue
$33.22
Price
$205K
Revenue
