SwimWays

SwimWays Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across tracked channels including Amazon and lowes.com, SwimWays — a brand under Spin Master Corp. (TSX: TOY) — posted an average product price of $23.24. Amazon dominated the brand's sales mix at 97.8% of year-to-date revenue, leaving lowes.com with just 1.1% and underscoring an unusually concentrated channel footprint. Revenue softened over the summer window, falling 29.5% month over month in the most recent period and declining 12.3% across the June–August timeseries. Pricing moved in the opposite direction, with the average selling price rising 10.2% over the same stretch to $24.72, suggesting a mix shift toward higher-ticket items even as volume cooled. Top-selling items span a wide price band, from a $15.18 licensed dive set to a $54.90 oversized pool lounger, giving the brand room to trade shoppers up within a single category.