GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon and lowes.com, SwimWays — a brand under Spin Master Corp. (TSX: TOY) — shows a heavily concentrated channel mix. Amazon accounts for 97.9% of year-to-date revenue, while lowes.com contributes just 1.0%, leaving the brand almost entirely dependent on a single marketplace. The average product price sits at $21.72, though the latest tracked month came in higher at $22.53, up 5.8% month over month even as pricing slipped 1.3% across the full period. Revenue momentum has turned sharply negative, falling 44.2% versus the prior month and 65.0% overall since the start of the tracked window. That seasonal unwind, paired with minimal diversification beyond Amazon, is the defining dynamic for the brand heading into the back half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 65% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for SwimWays on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SwimWays.
BY REVIEW COUNT
Across 1.17M ratings on 1 channel, SwimWays averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 1.17M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.99
Price
$978K
Revenue
$51.60
Price
$247K
Revenue
$29.43
Price
$210K
Revenue
$45.99
Price
$193K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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