GRIPS CUSTOMERS & RESEARCH PARTNERS
XREAL demonstrated a challenging first half of 2026, with in-store data from Grips Intelligence spanning January 1 to June 30, 2026, showing overall revenue declined 32.4% across the period and a further 17.8% month-over-month drop in the tracked April–June window, all captured through the Amazon channel. According to Grips Intelligence, XREAL's sales were almost entirely concentrated on Amazon, which accounted for a dominant 99.0% revenue share year-to-date. Pricing softened alongside volume, with the average price falling 11.7% over the period to $359.83, a 3.5% decrease versus the prior month. The brand's average product price stood at $396.80 for the full data period. Taken together, these Grips Intelligence figures point to compression in both revenue and price against a heavily single-channel distribution footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for XREAL on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for XREAL.
BY REVIEW COUNT
Across 9.8K ratings on 1 channel, XREAL averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 9.8K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
