GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Newegg from January 1 to August 31, 2026, XFX — a brand of Hong Kong-listed PINE Technology Holdings (HKG: 1079) — maintained an average product price of $540.48. Amazon accounted for the clear majority of brand revenue at 68.6%, with Newegg contributing the remaining 31.3%. Revenue momentum has been positive, rising 15.7% over the tracked period and posting a 14.3% month-over-month gain in the most recent month. Pricing has firmed alongside that growth, with the average selling price climbing 12.4% to $578.10, a 6.1% increase versus the prior month. The upper end of the assortment reaches roughly $788 at retail, indicating that premium-tier demand is helping lift the brand's overall price mix.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for XFX on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for XFX.
BY REVIEW COUNT
Across 80K ratings on 2 channels, XFX averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 80K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$757.60
Price
$114K
Revenue
$738.05
Price
$99K
Revenue
$463.07
Price
$86K
Revenue
$458.49
Price
$64K
Revenue
$788.37
Price
$58K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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