GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence across Amazon and Newegg from January 1 to September 30, 2026, XFX — a brand of Hong Kong-listed PINE Technology Holdings (HKG: 1079) — carried an average product price of $550.88. Amazon accounted for the clear majority of revenue at 72.4%, with Newegg contributing the remaining 27.5%. Revenue softened modestly over the period, slipping 2.3% overall, with the most recent month down a steeper 14.6% against the prior month. Pricing, however, moved in the opposite direction, climbing 13.3% across the period to reach $605.14 in the latest month, a 4.2% month-over-month gain. The combination of rising average prices and easing revenue suggests a shift toward higher-value transactions rather than volume-led growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for XFX on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for XFX.
BY REVIEW COUNT
Across 49K ratings on 2 channels, XFX averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 49K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$766.80
Price
$130K
Revenue
$748.22
Price
$105K
Revenue
$460.85
Price
$75K
Revenue
$806.85
Price
$69K
Revenue
$458.49
Price
$64K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
