GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to June 30, 2026, X Rocker's revenue declined 11.3% over the period, signaling softening momentum across its tracked offline retail channels. Amazon dominated the brand's channel mix with an 82.3% revenue share, while homedepot.com accounted for the remaining 17.7%. Despite the revenue slowdown, the brand's average selling price climbed 19.5% over the period, reaching $165.04 in the most recent month. This pricing strength suggests X Rocker leaned into higher-value positioning even as top-line sales contracted. Overall, the data points to a brand balancing premiumization against near-term demand pressure across its two primary retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for X Rocker on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for X Rocker.
BY REVIEW COUNT
Across 19K ratings on 2 channels, X Rocker averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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