GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to September 30, 2026, BIRDFY's performance has been heavily concentrated in a single channel, with Amazon accounting for 96.8% of year-to-date revenue and homedepot.com contributing just 3.1%. The brand's average product price sits at $152.51 across the tracked period, placing it firmly in the premium tier of its category. Momentum has weakened considerably, with revenue falling 63.5% over the measured period and dropping a further 39.8% month-over-month in the most recent reading. Pricing has softened alongside volume, with the average price easing 2.6% month-over-month to $145.95 and declining 7.1% overall. Taken together, the data points to a brand navigating both demand compression and price erosion while remaining almost entirely dependent on one retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 64% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for BIRDFY on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BIRDFY.
BY REVIEW COUNT
Across 9.9K ratings on 2 channels, BIRDFY averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 9.9K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$216.33
Price
$19K
Revenue
$128.86
Price
$19K
Revenue
$217.85
Price
$19K
Revenue
$299.99
Price
$16K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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