GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon and homedepot.com from January to May 2026, BIRDFY generated the vast majority of its revenue through Amazon, which accounted for 98.6% of total revenue share. The brand's average product price stood at $184.49, with pricing ranging from $141.99 to $349.99 across its product lineup at both retailers. Notably, BIRDFY experienced explosive revenue growth of 215.2% month-over-month during the tracked period, signaling rapidly accelerating consumer demand. Home Depot represented just 1.4% of revenue share, suggesting significant room for the brand to expand its retail distribution footprint. Overall, BIRDFY's strong momentum and heavy Amazon concentration paint a picture of a fast-growing brand still in the early stages of diversifying its retail channel strategy.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 208% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BIRDFY on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for BIRDFY.
BY REVIEW COUNT
Across 11K ratings on 2 channels, BIRDFY averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$239.99
Price
$705K
Revenue
$258.47
Price
$370K
Revenue
$141.99
Price
$310K
Revenue
$289.99
Price
$220K
Revenue
$169.27
Price
$190K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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