GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon and homedepot.com from January to May 2026, BIRDFY generated the vast majority of its revenue through Amazon, which accounted for 98.6% of total revenue share. The brand's average product price stood at $184.49, with pricing ranging from $141.99 to $349.99 across its product lineup at both retailers. Notably, BIRDFY experienced explosive revenue growth of 215.2% month-over-month during the tracked period, signaling rapidly accelerating consumer demand. Home Depot represented just 1.4% of revenue share, suggesting significant room for the brand to expand its retail distribution footprint. Overall, BIRDFY's strong momentum and heavy Amazon concentration paint a picture of a fast-growing brand still in the early stages of diversifying its retail channel strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 208% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BIRDFY on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for BIRDFY.
BY REVIEW COUNT
Across 11K ratings on 2 retailers, BIRDFY averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 11K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$239.99
Price
$705K
Revenue
$258.47
Price
$370K
Revenue
$141.99
Price
$310K
Revenue
$289.99
Price
$220K
Revenue
