GRIPS CUSTOMERS & RESEARCH PARTNERS
BIRDFY, a brand owned by privately held Netvue, generated an average product price of $173.44 across the January 1 to August 31, 2026 period, according to in-store data from Grips Intelligence tracking Amazon and homedepot.com. Amazon dominates the brand's distribution, accounting for 97.2% of year-to-date revenue, while homedepot.com contributes the remaining 2.7%. Recent momentum has weakened considerably, with revenue falling 35.3% month-over-month and declining 49.2% over the June to August 2026 timeseries window. Pricing has also softened, with the average selling price easing to $163.19, a 4.0% monthly decrease and a 6.7% drop across the tracked period. The combination of channel concentration and simultaneous declines in both revenue and realized price suggests BIRDFY's performance is closely tied to a single marketplace's demand dynamics.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 49% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BIRDFY on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BIRDFY.
BY REVIEW COUNT
Across 10K ratings on 2 channels, BIRDFY averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 10K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$224.99
Price
$731K
Revenue
$284.12
Price
$424K
Revenue
$141.79
Price
$417K
Revenue
$139.99
Price
$227K
Revenue
$174.79
Price
$202K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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