GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to June 30, 2026, Pura's revenue grew 11.2% over the period despite a 7.1% month-over-month dip in the most recent month. The brand's sales were almost entirely concentrated on a single channel, with Amazon accounting for 99.7% of revenue share year-to-date. Pricing held remarkably steady, with the average product price rising just 0.6% overall to settle around $29.18, though it eased 2.3% month-over-month to $29.60 in the latest period. Among top-selling items, higher-ticket smart diffusers like the Pura Plus at $79.99 and the Pura 4 at $46.13 sat well above the brand's average price point. This near-total reliance on one distribution channel remains the most notable dynamic in Pura's performance profile according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Pura on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Pura.
BY REVIEW COUNT
Across 4.06M ratings on 1 channel, Pura averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 4.06M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.99
Price
$1.83M
Revenue
$79.99
Price
$1.24M
Revenue
$65.29
Price
$853K
Revenue
$46.13
Price
$797K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
