GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Pura generated nearly all of its revenue through Amazon, which accounted for 99.7% of the brand's retailer share between January and May 2026. During this period, the brand demonstrated strong momentum with revenue growing 22.9% overall, including a notable 19.7% month-over-month increase in the most recent period tracked. The average product price for Pura stood at $28.96, with pricing trending upward by 6.3% over the observed timeframe, suggesting a shift toward premium positioning or higher-value product mix. Pura's product assortment on Amazon spans a diverse range of price points, with individual items ranging from approximately $30 to $80. This combination of accelerating revenue growth and rising average prices points to a brand gaining traction and pricing power in its category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pura on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Pura.
BY REVIEW COUNT
Across 4M ratings on 1 channel, Pura averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.99
Price
$1.88M
Revenue
$79.99
Price
$1.36M
Revenue
$65.29
Price
$853K
Revenue
$44.52
Price
$544K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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