Pura

Pura Market Overview

According to in-store data from Grips Intelligence, Pura generated nearly all of its tracked revenue through Amazon, which accounted for 99.7% of its retailer revenue share during the January to April 2026 period. The brand's average product price stood at $29.12, reflecting a 4.8% overall increase in average pricing across the observed timeframe. Pura also demonstrated positive sales momentum, with total revenue growing 7.0% over the tracked period. Month-over-month, the brand posted a 3.0% revenue increase, signaling steady and consistent demand. These trends suggest Pura is maintaining healthy pricing power and sustained growth within its primary retail channel.