Pura

Pura Market Overview

Grips Intelligence in-store data tracked from January 1 to August 31, 2026 shows that Pura, a privately held brand, generates 99.8% of its year-to-date revenue through a single channel, Amazon. The brand's average product price sits at $29.49 across the tracked period, with pricing easing 2.7% overall and slipping 2.1% month-over-month to $28.77 in the most recent reading. Revenue has edged up 1.7% across the June through August timeseries window, though the latest month registered a 12.0% decline versus the prior month. That combination of softening prices and a recent monthly dip suggests promotional pressure rather than sustained momentum. Top-selling listings span a wide price range, from roughly $27.98 to $79.99, indicating a tiered assortment strategy within its concentrated marketplace presence.