Pura

Pura Market Overview

According to in-store data from Grips Intelligence covering January 1 through September 30, 2026, Pura's tracked sales are almost entirely concentrated on a single channel, with Amazon accounting for 99.8% of year-to-date revenue. The brand's average product price sits at $28.60, placing it in the accessible mid-tier of its competitive set. Momentum softened over the July–September window, with revenue falling 15.9% across the quarter and declining a further 6.8% month over month in the most recent period. Pricing held comparatively steady over the same stretch, slipping just 0.9% overall to an average of $28.76, which suggests the revenue pullback was driven by volume rather than discounting. With top-selling items ranging from roughly $29 to $77, Pura's assortment spans a wide price ladder that gives it room to defend share if unit demand recovers.