Home/Insights/Brands/Western DigitalProduct Intelligence - 2026 YTD USA

Western Digital

50K+

Products Sold, Jan to Sep 2026

650+

# Offline Stores

$254.47

Avg. Price

4.5

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Western Digital Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Office Depot, and Newegg from January 1 to September 30, 2026, Western Digital — an independent company listed on NASDAQ (NASDAQ: WDC) — posted revenue growth of 50.6% over the period. Amazon dominates the brand's measured channel mix at 68.5% of year-to-date revenue, well ahead of Office Depot at 17.9% and Newegg at 13.6%. Momentum accelerated late in the period, with revenue climbing 30.5% month over month in the most recent tracked month. The average product price sits at $253.98 year to date, up 5.2% overall even as the latest monthly figure of $272.84 eased 2.7% from the prior month. Together, these figures point to a brand gaining volume and pricing power simultaneously, with concentration risk tied heavily to a single dominant retail channel.

Revenue Share by Channel
Data covers Amazon, Office Depot, Newegg

Western Digital's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 51% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

Western Digital's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.

Average price

Absolute values in $

Start benchmarking for free

Western Digital's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Western Digital on Amazon.

Amazon

Categories by revenue share

Distribution in %

Western Digital's channels

REVENUE SHARE

Revenue distribution across tracked channels for Western Digital.

Channels by revenue share

Distribution in %

Western Digital's online vs offline revenue split

BY REVENUE

Western Digital sells 83% online and 17% offline. Online runs through 2 channels; offline through 1. Online share has moved from 76% in May to 86% in Sep.

Revenue by channel

Share of total revenue across all channels

Online

83%

17%

Offline

Online share trend

May – Sep

Online channels

83%

Amazon.com
Newegg.com

Offline channels

17%

Office Depot stores

Western Digital's customer ratings

BY REVIEW COUNT

Across 179K ratings on 3 channels, Western Digital averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 179K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Western Digital

BY REVENUE

Amazon
Amazon
#1"Western Digital 8TB WD Red Plus NAS Internal Hard Drive HDD - 5640 RPM, SATA 6 Gb/s, CMR, 256 MB Cache, 3.5"" - WD80EFPX"

$353.76

Price

$1.44M

Revenue

#2Western Digital 2TB My Passport Portable External Hard Drive with backup software and password protection, Black - WDBYVG0020BBK-WESN

$135.50

Price

$1.22M

Revenue

#3Western Digital 4TB My Passport Portable External Hard Drive with backup software and password protection, Black - WDBPKJ0040BBK-WESN

$186.43

Price

$758K

Revenue

#4Western Digital 8TB Elements Desktop External Hard Drive, USB 3.0 external hard drive for plug-and-play storage - Western DigitalBWLG0080HBK-NESN, Black

$345.26

Price

$596K

Revenue

#5"Western Digital 8TB WD Purple Surveillance Internal Hard Drive HDD - SATA 6 Gb/s, 256 MB Cache, 3.5"" - WD85PURZ"

$350.00

Price

$594K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved