WELLFOR

WELLFOR Market Overview

According to Grips Intelligence in-store data covering January 1 to September 30, 2026 across Lowe's and Home Depot, WELLFOR's sales are split almost evenly between the two retailers, with Lowe's accounting for 54% of year-to-date revenue and Home Depot the remaining 46%. The brand's average product price across tracked shelves sits at $346.95, placing it in the mid-to-upper tier of its competitive set. Momentum has softened over the measured window, with revenue down 16.2% overall and a further 4.8% decline in the most recent month tracked. Pricing, however, has moved in the opposite direction: the average selling price climbed 12.3% month over month to $382.21, and is up 3.3% across the full period. That divergence between falling revenue and rising average price suggests a shift in mix toward higher-ticket items rather than broad-based demand growth.