GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot and Menards from January 1 to September 30, 2026 shows Walker's Game Ear, a brand within the GSM Outdoors portfolio, maintaining a highly concentrated retail footprint. Home Depot accounts for 89.0% of year-to-date revenue, with Menards contributing the remaining 10.5%, leaving the brand's performance closely tied to a single account. Revenue has climbed 21.4% over the tracked period, including 10.0% month-over-month growth in the most recent reading. Pricing has moved even faster, with the average selling price rising 35.8% overall and 18.7% in the latest month to $29.23, well above the $23.91 year-to-date average. The combination of accelerating price realization and steady revenue gains suggests mix shift toward premium items rather than discount-driven volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 36% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Walker's Game Ear on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Walker's Game Ear.
BY REVENUE
Walker's Game Ear sells 90% online and 10% offline. Online runs through 1 channel; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 1.7K ratings on 2 channels, Walker's Game Ear averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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