GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon and Best Buy, Viture demonstrates a heavily concentrated retail footprint with Amazon commanding 97.7% of the brand's total revenue share. The brand's average product price during this period stood at $214.23, though pricing has shown a downward trend with an overall 11.9% decrease over the tracked timeframe. Revenue performance has also faced headwinds, declining 26.4% over the observed period, signaling potential challenges in sustaining sales momentum. Best Buy accounts for a minimal 1.6% of revenue share, highlighting Viture's near-total dependence on a single retail channel. This concentration, paired with declining revenue and average prices, suggests the brand may benefit from diversifying its retail strategy to stabilize performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 12% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Viture on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Viture.
