GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across tracked offline retail channels, Tuftex — a brand under Shaw Industries, a wholly owned subsidiary of Berkshire Hathaway (NYSE: BRK.B) — remains almost entirely concentrated in a single point of distribution. Lowe's accounts for 99.6% of the brand's year-to-date revenue, leaving virtually no diversification across other tracked retailers. Average product price sits at $18.87 for the period, though the most recent month came in lower at $17.64, a 12.3% decline over the tracked window. Momentum has been uneven: revenue rose 22.1% month over month in the latest period, yet remains down 47.7% from the start of the timeseries. That combination of softening pricing and a sharp overall revenue decline suggests short-term gains are running against a weaker underlying trend.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 48% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Tuftex on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Tuftex.
BY REVIEW COUNT
Across 31K ratings on 1 channel, Tuftex averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.78
Price
$207K
Revenue
$28.74
Price
$151K
Revenue
$38.66
Price
$139K
Revenue
$28.85
Price
$106K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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