GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026, Tuftex — a brand under Shaw Industries, a wholly owned subsidiary of Berkshire Hathaway (NYSE: BRK.B) — shows an unusually concentrated retail footprint. Lowe's accounts for 99.8% of year-to-date revenue, leaving the brand almost entirely dependent on a single retail partner. Momentum has been strong, with revenue up 155.0% across the measured period and a 108.9% month-over-month jump in the most recent reading. Pricing has firmed alongside volume, with the average product price reaching $19.22, an 8.9% increase versus the prior month and 4.0% higher overall. The combination of accelerating revenue and rising average price suggests demand strength rather than discount-driven growth, though the narrow channel mix remains a structural risk worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 155% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Tuftex on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Tuftex.
BY REVIEW COUNT
Across 33K ratings on 1 channel, Tuftex averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.68
Price
$263K
Revenue
$38.61
Price
$189K
Revenue
$28.83
Price
$136K
Revenue
$28.85
Price
$106K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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