GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence offline retail data covering January 1 through August 31, 2026 shows Tarter — majority-owned since 2023 by private equity firm Platinum Equity — generating the bulk of its tracked in-store sales through two channels, Home Depot and Lowe's. Home Depot accounts for 76.2% of year-to-date revenue, while Lowe's contributes the remaining 23.4%, leaving the brand heavily concentrated in a single retail partner. The average product price sits at $127.97 across the tracked period, though monthly pricing softened to $122.77, a 5.3% decline. Revenue momentum has been mixed, with the most recent month growing 11.8% sequentially even as the overall trend slipped 2.7%. Among the top-selling items at Home Depot, price points span from an $84.24 galvanized steel fire pit to a $391.59 DuraTough Poly 350-gallon stock tank, illustrating a broad range within the assortment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Tarter on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Tarter.
BY REVENUE
Tarter sells 78% online and 22% offline. Online runs through 1 channel; offline through 2. Online share has moved from 63% in Apr to 90% in Aug.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 6.3K ratings on 2 channels, Tarter averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 6.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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