GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Tarter posted steady in-store performance between January 1 and June 30, 2026, with revenue across tracked channels Home Depot and Lowe's growing 4.2% over the period and rising 9.1% month-over-month in the most recent comparison. Home Depot dominated distribution at a 67.3% revenue share, with Lowe's accounting for the remaining 31.8%. The brand's average product price stood at $131.25, having ticked up 1.9% overall despite a 3.6% month-over-month dip to $129.65. Tarter is privately held, majority-owned by Platinum Equity following its 2023 acquisition, with the founding Tarter family retaining a minority stake, so no public ticker applies.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Tarter on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Tarter.
BY REVENUE
Tarter sells 67% online and 33% offline. Online runs through 1 channel; offline through 2. Online share has moved from 50% in Feb to 82% in Jun.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 6.5K ratings on 2 channels, Tarter averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 6.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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