Tarter

Tarter Market Overview

According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Home Depot and Lowe's, Tarter maintains a concentrated retail footprint, with Home Depot accounting for 79.7% of year-to-date revenue and Lowe's contributing the remaining 20.2%. The brand's average product price sits at $128.11, though pricing has softened 4.4% over the tracked period to $123.92 in the most recent month. Momentum has turned negative, with revenue down 26.4% overall and a sharper 34.2% month-over-month decline in the latest period. Tarter, which has been majority-owned by private equity firm Platinum Equity since April 2023, continues to anchor its assortment around higher-ticket items such as a 350-gallon poly stock tank averaging $391.76. The combination of falling average prices and steeper revenue declines suggests demand pressure rather than discount-driven volume gains across both retail partners.