GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking homedepot.com, lowes.com, and acehardware.com from January to February 2026, Tarter demonstrates a strong retail presence with an average product price of $146.13. The brand's revenue distribution is heavily concentrated at Home Depot, which commands a dominant 65.6% share, followed by Lowe's at 31.1% and Ace Hardware capturing a modest 3.4%. Notably, Tarter experienced impressive revenue growth of 75.5% month-over-month during the tracked period, signaling a significant surge in consumer demand. Despite this revenue momentum, the brand's average price saw a 10.4% overall decline, suggesting a possible shift in product mix toward more affordable offerings. This combination of rapid revenue growth and declining average prices positions Tarter as a brand gaining meaningful traction across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 42% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Tarter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Tarter.