Tarter

Tarter Market Overview

According to Grips Intelligence in-store data tracked from January to April 2026 across Home Depot, Lowe's, and Ace Hardware, Tarter demonstrated remarkable momentum with revenue surging 295.6% over the observed period. Home Depot commands the largest share of Tarter's retail presence at 60.5%, followed by Lowe's at 37.9%, while Ace Hardware accounts for a modest 1.7%. The brand's average product price sits at $131.46, though pricing has trended downward with a 13.1% decline over the tracking period. Month-over-month revenue growth reached an impressive 121.1%, signaling strong and accelerating consumer demand. Tarter's heavy concentration across two major home improvement retailers highlights both its established distribution strength and potential opportunity for broader retail diversification.