GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to April 2026 across Home Depot, Lowe's, and Ace Hardware, Tarter demonstrated remarkable momentum with revenue surging 295.6% over the observed period. Home Depot commands the largest share of Tarter's retail presence at 60.5%, followed by Lowe's at 37.9%, while Ace Hardware accounts for a modest 1.7%. The brand's average product price sits at $131.46, though pricing has trended downward with a 13.1% decline over the tracking period. Month-over-month revenue growth reached an impressive 121.1%, signaling strong and accelerating consumer demand. Tarter's heavy concentration across two major home improvement retailers highlights both its established distribution strength and potential opportunity for broader retail diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 296% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Tarter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Tarter.
BY REVENUE
Tarter sells 60% online and 40% offline. Online runs through 1 retailer; offline through 2.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 4K ratings on 3 retailers, Tarter averages 4.4★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.4
/ 5
From 4K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$117.56
Price
$19K
Revenue