Tarter

Tarter Market Overview

Grips Intelligence offline retail data covering January 1 through July 31, 2026 shows Tarter, majority-owned since 2023 by private equity firm Platinum Equity, concentrating its in-store sales across two big-box channels: Home Depot accounts for 70.6% of year-to-date revenue while Lowe's contributes 28.8%. The brand's average product price sits at $129.97, having eased 3.7% over the tracked period to $129.57 in the most recent month. Revenue momentum has softened, declining 12.9% month-over-month and 5.0% across the May through July timeseries window. Best-selling items skew toward galvanized steel goods priced between roughly $85 and $160, though a $391.59 poly stock tank shows meaningful reach into higher price tiers. Together, the channel concentration and gradual price erosion suggest Tarter's near-term performance is closely tied to traffic and merchandising decisions at a single dominant retail partner.