GRIPS CUSTOMERS & RESEARCH PARTNERS
TarHong, a privately held brand, generated an average product price of $25.04 across in-store retail tracked by Grips Intelligence from January 1 to September 30, 2026. Ace Hardware dominates its distribution footprint with 85.6% of year-to-date revenue share, while Home Depot accounts for the remaining 14.4%. Recent momentum has softened, with revenue falling 38.6% month-over-month and declining 15.7% across the July-to-September tracking window. Pricing has been more volatile than directional, rising 13.5% in the latest month to $26.52 yet still sitting 7.3% below where it started the quarter. The concentration in a single hardware channel remains the defining structural feature of TarHong's offline performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for TarHong on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for TarHong.
BY REVENUE
TarHong sells 15% online and 85% offline. Online runs through 1 channel; offline through 1.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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