TarHong

TarHong Market Overview

According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Ace Hardware and Home Depot, TarHong — a privately held brand operated out of City of Industry, California — has posted overall revenue growth of 6.0%, capped by a 37.4% month-over-month surge in the most recent period. Distribution is heavily concentrated, with acehardware.com accounting for 89.0% of year-to-date revenue and homedepot.com contributing the remaining 11.0%. The brand's average product price sits at $21.31, though pricing has trended downward, falling 19.8% over the tracked window and 18.3% in the latest month alone to $23.36. That combination of rising revenue against softening average prices points to volume-led growth rather than premiumization. Top-selling items at Ace Hardware span a $13.99 to $39.99 range, suggesting room for TarHong to rebalance its mix toward higher-ticket entries if price erosion continues.