GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot, Lowe's and Amazon shows Swiss Madison, a privately held New Jersey company, generating an average product price of $314.29. Distribution is effectively a duopoly, with homedepot.com accounting for 51.7% of year-to-date revenue and lowes.com close behind at 47.2%, leaving Amazon a marginal 1.1% share. Revenue has softened modestly over the tracked window, slipping 3.2% overall while the most recent month edged up 0.3% against the prior period. Pricing has moved in the opposite direction, rising 2.4% across the period to $315.64 despite a slight 0.3% month-over-month dip. The combination of firmer pricing and flat-to-declining revenue suggests unit volumes, rather than discounting pressure, are the softer element in Swiss Madison's current performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Swiss Madison on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Swiss Madison.
BY REVIEW COUNT
Across 313K ratings on 3 channels, Swiss Madison averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 313K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$227.35
Price
$433K
Revenue
$761.90
Price
$216K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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