Swiss Madison

Swiss Madison Market Overview

Grips Intelligence in-store data covering January 1 through September 30, 2026 across Home Depot, Lowe's, and Amazon shows Swiss Madison — a privately held, family-owned brand — concentrating nearly all of its measured sales in two big-box retailers. Home Depot accounts for 60.1% of year-to-date revenue and Lowe's for 38.7%, leaving Amazon with just 1.2%. The brand's average product price sits at $311.89, with the most recent month tracking slightly lower at $308.91, a 2.5% month-over-month decline and a 2.1% drop across the period. Revenue momentum has been weaker, falling 27.2% versus the prior month and 27.0% over the tracked window. Top-selling items skew toward premium fixtures, ranging from roughly $229 carrier systems at Home Depot to a $1,165 alcove soaking tub at Lowe's.