GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's, and Amazon from January to April 2026, Swiss Madison demonstrated strong momentum with revenue growing 79.8% over the period. The brand's sales are heavily concentrated between two major home improvement retailers, with Home Depot commanding 51.5% of revenue share and Lowe's close behind at 47.1%, while Amazon accounts for just 1.4%. Swiss Madison products carry an average price point of $306.16, reflecting a mid-range positioning in the market. The brand saw a notable 44.5% month-over-month revenue increase in the most recent month, signaling accelerating consumer demand. This growth trajectory, combined with its balanced dual-retailer distribution strategy, positions Swiss Madison as a brand gaining significant traction in the home improvement space.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 80% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Swiss Madison on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Swiss Madison.
BY REVIEW COUNT
Across 218K ratings on 3 retailers, Swiss Madison averages 4.0★. Most reviews sit on products in the 4.0–4.2★ range.
BRAND AVERAGE
4.0
/ 5
From 218K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$225.54
Price
$522K
Revenue
$761.90
Price
$216K
Revenue
$217.14
Price
$176K
Revenue
TO SWISS MADISON
