Swiss Madison

Swiss Madison Market Overview

Grips Intelligence in-store data covering January 1 through August 31, 2026 shows Swiss Madison distributing its sales across three tracked retail channels: Home Depot, Lowe's, and Amazon. Home Depot leads with a 53.2% revenue share, closely trailed by Lowe's at 45.8%, while Amazon accounts for just 1.0% — a near-even duopoly that leaves the brand heavily dependent on two big-box relationships. The average product price sits at $312.63, positioning Swiss Madison in the mid-to-premium tier, with monthly averages reaching $316.85 and edging up 0.4% month over month. Revenue has been essentially flat over the tracked period, growing 0.4% overall and 0.1% in the most recent month, suggesting a mature, stable demand base rather than expansion. Price realization varies sharply by channel, with Lowe's assortment reaching as high as $1,165 on top-selling items versus roughly $778 at Home Depot, indicating differentiated merchandising strategies between the two dominant partners.