GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to April 2026 across Amazon, Ace Hardware, Home Depot, and Lowes, Swan maintained an average product price of $11.61. Amazon led as Swan's top revenue channel with a 38.9% share, closely followed by acehardware.com at 35.5%, while homedepot.com and lowes.com accounted for 18.4% and 7.2% respectively. Notably, Swan's average price saw a 2.7% decline over the tracked period, suggesting possible promotional activity or competitive pricing adjustments. The brand's revenue also experienced a slight dip of 0.3% overall during this window, indicating relatively stable but softening demand. Swan's diversified retail presence across four major retailers highlights a broad distribution strategy spanning both general e-commerce and home improvement channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Swan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Swan.
BY REVENUE
Swan sells 58% online and 42% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 35% in Dec to 54% in Apr.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 345K ratings on 4 retailers, Swan averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 345K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$606.28
Price
$33K
Revenue
$456.00
Price
$29K
Revenue
$556.19
Price
$13K
Revenue
$628.00
Price
$11K
Revenue
