GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, Swan generated steady momentum between January 1 and June 30, 2026, with overall revenue growing 5.0% across the four in-store channels tracked: acehardware.com, Amazon, homedepot.com, and lowes.com. Ace Hardware led distribution with a 38.2% revenue share, followed by Amazon at 32.3%, while Home Depot and Lowe's contributed 21.5% and 7.9% respectively. The brand's average product price climbed sharply, rising 19.4% over the period to reach $14.00, a notable 23.9% month-over-month jump in the most recent reading. This pricing strength suggests a meaningful shift in product mix or premiumization rather than volume-driven growth alone. Together, these datapoints point to a concentrated distribution footprint anchored by hardware retailers and an upward pricing trajectory heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Swan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swan.
BY REVENUE
Swan sells 55% online and 45% offline. Online runs through 3 channels; offline through 2.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 450K ratings on 4 channels, Swan averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 450K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$604.97
Price
$41K
Revenue
$458.01
Price
$35K
Revenue
$585.99
Price
$19K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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