Swan

Swan Market Overview

Grips Intelligence in-store data tracked across acehardware.com, Amazon, homedepot.com and lowes.com from January 1 to August 31, 2026 shows Swan — a brand held by privately owned Sutton Venture Group — generating the largest share of its revenue at acehardware.com, at 40.6%. Amazon follows with 27.5% and homedepot.com with 24.4%, while lowes.com accounts for a comparatively modest 7.5%, pointing to a hardware-retail-weighted distribution footprint rather than a marketplace-led one. Revenue momentum has been mixed: the most recent month rose 18.0% against the prior month, yet the overall trend across the June–August window slipped 2.4%. Average product price sits at $12.59, having eased 3.7% over the period despite an 11.5% month-on-month jump to $13.50 in the latest reading. That combination of a rebounding monthly top line and softening average pricing suggests volume, rather than price, is currently driving Swan's offline performance.