GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across acehardware.com, Amazon, homedepot.com and lowes.com, Swan — owned since 2023 by privately held Sutton Venture Group — recorded an average product price of $12.20. Distribution is led by acehardware.com at 38.8% of year-to-date revenue, followed by Amazon at 30.8%, giving the two channels close to 70% of the brand's tracked sales. Home Depot contributes 22.3% while Lowe's trails at 8.0%, leaving meaningful room for expansion at the latter. Momentum softened over the May–July window, with revenue down 16.8% overall and a 17.4% month-over-month decline in the most recent period. Pricing tells a mixed story: the average price rose 7.2% across the quarter but fell 13.6% month-over-month to $12.11, suggesting recent promotional activity or a shift toward lower-priced items.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Swan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swan.
BY REVENUE
Swan sells 55% online and 45% offline. Online runs through 3 channels; offline through 2.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 436K ratings on 4 channels, Swan averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 436K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$615.42
Price
$40K
Revenue
$469.45
Price
$32K
Revenue
$585.99
Price
$19K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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