Swan

Swan Market Overview

According to Grips Intelligence in-store data tracked across Ace Hardware, Home Depot, Amazon and Lowe's between January 1 and September 30, 2026, Swan's sales are heavily concentrated with a single retail partner. Ace Hardware alone accounts for 47.3% of year-to-date revenue, followed by Home Depot at 26.4%, Amazon at 18.6% and Lowe's at just 7.6%. The brand's average product price sits at $14.12 across the tracked period, though pricing has softened by 3.0% overall and fell 13.8% month-over-month to $12.94 in the most recent reading. Revenue has followed a similar path, slipping 2.9% across the measured window with a steeper 19.8% monthly decline in the latest period. Together, the data points to a brand facing both pricing pressure and concentration risk tied to its dominant Ace Hardware channel.