GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Step2 generated 87.3% of its revenue through Amazon between January and April 2026, with Home Depot (10.7%) and Lowe's (2.0%) accounting for the remainder across the three tracked retailers. The brand's average product price stood at $109.60 during this period, though it experienced a 4.2% decline in average pricing over the observed timeframe. Notably, Step2 saw strong momentum with revenue growing 68.4% over the tracked period, signaling increasing consumer demand. Home Depot carried Step2's highest-priced offerings, with products like playground sets reaching over $1,400, while Amazon focused on more accessible price points. This revenue concentration on Amazon underscores the marketplace's dominance as Step2's primary sales channel in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 67% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Step2 on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Step2.
BY REVIEW COUNT
Across 1.39M ratings on 3 retailers, Step2 averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 1.39M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$144.19
Price
$2.06M
Revenue
$159.99
Price
$1.52M
Revenue
$89.99
Price
$1.04M
Revenue
$109.99
Price
$1.03M
Revenue
