Step2

Step2 Market Overview

According to in-store data from Grips Intelligence, Step2 generated 87.3% of its revenue through Amazon between January and April 2026, with Home Depot (10.7%) and Lowe's (2.0%) accounting for the remainder across the three tracked retailers. The brand's average product price stood at $109.60 during this period, though it experienced a 4.2% decline in average pricing over the observed timeframe. Notably, Step2 saw strong momentum with revenue growing 68.4% over the tracked period, signaling increasing consumer demand. Home Depot carried Step2's highest-priced offerings, with products like playground sets reaching over $1,400, while Amazon focused on more accessible price points. This revenue concentration on Amazon underscores the marketplace's dominance as Step2's primary sales channel in early 2026.