Step2

Step2 Market Overview

According to in-store data from Grips Intelligence, Step2 generated 77.7% of its revenue through Amazon during Q1 2026 (January–March), making it the brand's dominant retail channel across the three tracked retailers: Amazon, homedepot.com, and lowes.com. Home Depot accounted for 18.4% of revenue share, while Lowe's trailed significantly at just 3.8%. The brand's average product price sat at $115.23 during the period, reflecting a 7.4% overall decrease in average pricing. Despite a 17.5% month-over-month revenue uptick in the most recent month, Step2 experienced a notable 43.9% revenue decline over the full quarter, signaling potential seasonal or demand-driven volatility worth monitoring.