GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence offline retail data tracked from January 1 to August 31, 2026 across Amazon, homedepot.com and lowes.com shows Step2 — a privately held brand under Aterian Investment Partners — operating at an average product price of $107.60. Amazon dominates the mix with an 89.1% revenue share, leaving homedepot.com at 9.6% and lowes.com at just 1.4%. Momentum has softened over the summer window, with revenue falling 28.0% month over month and down 21.8% across the June–August period. Pricing has held comparatively steady, with the average price at $105.98 in the latest month, up 1.6% sequentially but 2.3% lower across the timeseries. The divergence between resilient pricing and declining revenue points to volume, rather than discounting, as the main pressure on in-store performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Step2 on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Step2.
BY REVIEW COUNT
Across 1.69M ratings on 3 channels, Step2 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.69M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$89.93
Price
$11M
Revenue
$86.06
Price
$2.08M
Revenue
$220.05
Price
$1.6M
Revenue
$134.64
Price
$1.49M
Revenue
$89.99
Price
$920K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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