GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data, Step2 posted overall revenue growth of 9.0% across the tracked channels—Amazon, homedepot.com, and lowes.com—during the January 1 to June 30, 2026 period. In 2022, Step2's rotational molding manufacturing assets, located in Decatur, Georgia, were sold to Akron, Ohio-based Myers Industries. Grips Intelligence data shows Amazon dominated the sales mix with an 86.7% revenue share, dwarfing homedepot.com at 11.3% and lowes.com at just 1.9%. The average product price climbed 2.5% over the period to settle around $115.84, signaling steady pricing power even as the most recent month saw a slight 1.2% dip to $116.92. Together, these Grips Intelligence datapoints point to a channel-concentrated brand riding both volume and price gains through the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Step2 on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Step2.
BY REVIEW COUNT
Across 1.72M ratings on 3 channels, Step2 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.72M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$89.99
Price
$1.96M
Revenue
$83.99
Price
$1.91M
Revenue
$206.78
Price
$1.45M
Revenue
$147.92
Price
$1.12M
Revenue
$384.88
Price
$584K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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