GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, homedepot.com, and lowes.com from January to February 2026, Step2 maintains a strong digital retail presence with Amazon commanding a dominant 80.2% share of the brand's online revenue. Home Depot follows as a distant second at 17.0%, while Lowe's captures just 2.8% of Step2's revenue share. The brand's average product price sits at $116.66, though pricing saw a 5.0% decline over the observed period. Step2's overall revenue experienced a notable 53.0% drop during this timeframe, signaling significant seasonal softness in the early months of the year. This concentration of sales through Amazon underscores the critical importance of marketplace optimization for Step2's e-commerce strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 53% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Step2 on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Step2.
BY REVENUE
$159.99
Price
$1.52M
Revenue
