GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Amazon, homedepot.com and lowes.com from January 1 to July 31, 2026 shows Step2, a privately held brand under the Step2 Discovery umbrella, generating an average product price of $115.08 across the period. Amazon dominates the brand's distribution with 86.6% of year-to-date revenue, while homedepot.com accounts for 11.6% and lowes.com trails at just 1.8%. Momentum has softened over the May–July window, with revenue down 4.0% overall and slipping a further 0.3% month-over-month in the most recent period. Average selling price has moved in the same direction, falling 4.7% across the timeseries to $112.79, a 3.5% monthly decline. The pricing spread between channels is notable, with Home Depot's assortment reaching well past the $1,000 mark at the top end versus Amazon's leading items clustered in the $85–$212 range.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Step2 on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Step2.
BY REVIEW COUNT
Across 1.44M ratings on 3 channels, Step2 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.44M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$89.99
Price
$11M
Revenue
$85.12
Price
$2.27M
Revenue
$212.89
Price
$1.73M
Revenue
$89.99
Price
$1.59M
Revenue
$143.64
Price
$886K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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