Step2

Step2 Market Overview

Grips Intelligence in-store data tracking Amazon, homedepot.com and lowes.com from January 1 to July 31, 2026 shows Step2, a privately held brand under the Step2 Discovery umbrella, generating an average product price of $115.08 across the period. Amazon dominates the brand's distribution with 86.6% of year-to-date revenue, while homedepot.com accounts for 11.6% and lowes.com trails at just 1.8%. Momentum has softened over the May–July window, with revenue down 4.0% overall and slipping a further 0.3% month-over-month in the most recent period. Average selling price has moved in the same direction, falling 4.7% across the timeseries to $112.79, a 3.5% monthly decline. The pricing spread between channels is notable, with Home Depot's assortment reaching well past the $1,000 mark at the top end versus Amazon's leading items clustered in the $85–$212 range.