GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to September 30, 2026 shows Step2, a brand controlled by private equity firm Aterian Investment Partners, operating at an average product price of $104.77 year to date. Amazon dominates the brand's measured sales mix at 88.4% of revenue, leaving homedepot.com at 10.0% and lowes.com at just 1.5%. That concentration means Step2's overall trajectory closely tracks its Amazon performance, with limited diversification to cushion softness. Revenue fell 48.2% across the July–September window, including a 26.1% month-over-month decline in the most recent period, pointing to a sharp post-peak-season correction. Pricing moved in the opposite direction, with the average selling price rising 3.0% to $104.94, suggesting mix or list-price gains did not offset falling unit demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 48% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Step2 on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Step2.
BY REVIEW COUNT
Across 2.1M ratings on 3 channels, Step2 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 2.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$85.96
Price
$12M
Revenue
$84.38
Price
$1.91M
Revenue
$202.71
Price
$1.64M
Revenue
$139.99
Price
$1.54M
Revenue
$132.99
Price
$1.5M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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