GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Newegg, and Lowe's, Smead saw its revenue decline 27.7% over the tracked period, with the most recent month falling 13.9% versus the prior month. Now a privately held brand, Smead was acquired in 2025 by Naperville, Illinois–based Tops Products, which is owned by private equity firm Atlas Holdings. Amazon dominated Smead's channel mix at 70.6% of revenue, followed by Newegg at 27.5%, while Lowe's contributed just 1.6%. Even as sales softened, Smead's average product price rose 6.2% across the period to reach roughly $28.02, signaling resilience in pricing despite volume pressure. This combination of falling revenue alongside rising prices suggests Smead is prioritizing margin over unit sales in a maturing office-supply category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Smead on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Smead.
BY REVIEW COUNT
Across 1.67M ratings on 3 channels, Smead averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.67M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
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