GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Newegg and lowes.com from January 1 to August 31, 2026, Smead — owned by TOPS Products LLC since June 2025 — generates the large majority of its revenue on a single channel. Amazon accounts for 70.9% of year-to-date revenue, with Newegg at 27.4% and lowes.com contributing just 1.4%, leaving the brand heavily concentrated. The average product price across the tracked assortment sits at $26.70, though price positioning varies widely by channel, from sub-$11 multipacks to items above $130. Momentum improved over the June–August window, with revenue up 20.1% overall and a 25.9% month-over-month gain in the most recent period. That growth came alongside a 24.3% decline in average selling price to roughly $22, suggesting volume and mix shifts toward lower-priced packs rather than pricing strength.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 24% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Smead on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Smead.
BY REVIEW COUNT
Across 1.56M ratings on 3 channels, Smead averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.56M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.78
Price
$83K
Revenue
$39.56
Price
$81K
Revenue
$7.52
Price
$60K
Revenue
$29.32
Price
$60K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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