GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, SKILCRAFT generated the vast majority of its revenue through homedepot.com, which accounted for 90.0% of total revenue share between January and May 2026, with Amazon capturing just 9.8%. The brand's average product price stood at $63.03 across tracked retailers during this period. Notably, SKILCRAFT experienced a 26.3% decline in average price over the observed trend period, suggesting significant discounting or a shift in product mix. Revenue also trended downward, dropping 5.7% over the same timeframe, indicating potential headwinds for the brand. These insights, sourced from Grips Intelligence, highlight both SKILCRAFT's heavy reliance on a single retail channel and the pricing pressures it currently faces.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 26% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SKILCRAFT on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for SKILCRAFT.
BY REVIEW COUNT
Across 35K ratings on 2 retailers, SKILCRAFT averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 35K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
