GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, SKILCRAFT generated the vast majority of its in-store revenue through Home Depot, which commanded a 92.4% share of channel revenue between January 1 and June 30, 2026 (tracked across homedepot.com and Amazon), with Amazon accounting for the remaining 7.3%. Over the same period, the brand's average product price registered $64.77, though pricing softened by 6.0% across the full window even as it climbed 9.5% month-over-month to $61.06 during the April–June quarter. Grips Intelligence data also shows revenue faced headwinds, dipping 9.6% versus the prior month and declining 11.6% overall across the tracked period. Taken together, these figures point to a highly concentrated distribution footprint paired with downward pressure on both revenue and pricing during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for SKILCRAFT on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SKILCRAFT.
BY REVIEW COUNT
Across 35K ratings on 2 channels, SKILCRAFT averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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