GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon and homedepot.com, Seventh Generation — a wholly owned subsidiary of Unilever (NYSE: UL) — shows a heavily concentrated channel mix. Amazon accounts for 97.2% of year-to-date revenue, while homedepot.com contributes just 1.6%, leaving the brand's performance almost entirely tied to a single marketplace. Revenue has declined 18.0% over the tracked period, including a 6.2% drop in the most recent month. Average selling price sits at $20.36 for the period but slipped to $19.42 in the latest month, down 3.6% sequentially and 5.1% overall. The combination of falling volumes and softening prices suggests margin pressure rather than a purely promotional-driven reset.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Seventh Generation on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Seventh Generation.
BY REVIEW COUNT
Across 2.51M ratings on 2 channels, Seventh Generation averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.51M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.44
Price
$3.48M
Revenue
$29.60
Price
$2.66M
Revenue
$27.15
Price
$1.72M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO SEVENTH GENERATION
