Home/Insights/Brands/Seventh GenerationProduct Intelligence - 2026 YTD USA

Seventh Generation

1M+

Products Sold, Jan to Jun 2026

1,300+

# Offline Stores

$22.96

Avg. Price

4.6

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Seventh Generation Market Overview

Seventh Generation itself is not publicly traded, but its parent company Unilever (NYSE: UL) trades on the New York Stock Exchange, and according to in-store data from Grips Intelligence covering January 1 to June 30, 2026, the brand's average product price was $22.95. During this period, revenue declined 2.2%, with the most recent tracked quarter (April 1 to June 30, 2026) showing a 2.5% month-over-month drop and an average price of $22.49, down 1.0% versus the prior month. Grips Intelligence data also shows that Amazon dominated the brand's distribution mix at a 97.8% revenue share, far ahead of homedepot.com at 1.1%. Overall, the average price softened 2.9% across the reporting window, pointing to modest pricing pressure alongside the revenue decline.

Revenue Share by Channel
Data covers Amazon, Home Depot

Seventh Generation's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 2% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Seventh Generation's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.

Average price

Absolute values in $

Start benchmarking for free

Seventh Generation's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for Seventh Generation on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

Seventh Generation's channels

REVENUE SHARE

Revenue distribution across tracked channels for Seventh Generation.

Channels by revenue share

Distribution in %

Seventh Generation's customer ratings

BY REVIEW COUNT

Across 3M ratings on 2 channels, Seventh Generation averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 3M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Seventh Generation

BY REVENUE

Amazon
Amazon
#1Seventh Generation Dishwasher Detergent Packs for sparkling dishes Free & Clear Dishwasher Tabs 73 Count

$25.58

Price

$3.19M

Revenue

#2Seventh Generation Dishwasher Detergent Packs, Free & Clear, 45 count, Pack of 2

$29.76

Price

$2.51M

Revenue

#3Seventh Generation Hand Dish Wash Refill, Free & Clear, 3pk 50z

$22.49

Price

$1.97M

Revenue

#4Seventh Generation Dish Soap Liquid Free Clear, 19 Fl Oz (Pack of 6)

$21.18

Price

$1.9M

Revenue

#5Seventh Generation White Toilet Paper 2-Ply 100% Recycled Paper, 24 Count of 240 Sheets Per Roll, Pack of 2 (Packaging May Vary)

$52.47

Price

$1.72M

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved