GRIPS CUSTOMERS & RESEARCH PARTNERS
Seventh Generation, a Unilever (NYSE: UL) brand, posted modest momentum between January 1 and August 31, 2026, with in-store data from Grips Intelligence tracking activity across Amazon and homedepot.com. Amazon dominates the mix at 97.4% of year-to-date revenue, leaving homedepot.com with just 1.5% and underscoring a heavily single-channel distribution profile. Overall revenue edged up 1.1% across the tracked period, though the most recent month fell 13.3% against the prior month, signaling softening near-term demand. Pricing has drifted lower as well, with the average product price at $22.30 and the latest monthly reading of $21.48 marking a 4.4% decline over the period. Together, the Grips Intelligence figures suggest a brand holding roughly flat on revenue while conceding ground on price and remaining highly concentrated in one retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Seventh Generation on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Seventh Generation.
BY REVIEW COUNT
Across 2.73M ratings on 2 channels, Seventh Generation averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.73M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.58
Price
$3.7M
Revenue
$29.98
Price
$2.64M
Revenue
$54.53
Price
$1.09M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO SEVENTH GENERATION
