GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Safe-er-Grip generated in-store revenue growth of 6.9% across tracked channels between January 1 and June 30, 2026, with the most recent month rising 7.3% versus the prior month. The brand's revenue is heavily concentrated at acehardware.com, which accounted for a 76.5% share year-to-date, while Amazon contributed the remaining 23.1%. Average product pricing came under notable pressure, declining 19.3% over the period to reach $16.70 in the latest month—a 26.2% month-over-month drop. This pricing compression alongside continued revenue growth suggests the brand is leaning on volume to sustain momentum. Safe-er-Grip is a brand of privately held MHI Brands, so no public stock ticker applies.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Safe-er-Grip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Safe-er-Grip.
BY REVENUE
Safe-er-Grip sells 24% online and 76% offline. Online runs through 2 channels; offline through 1.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 289K ratings on 2 channels, Safe-er-Grip averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 289K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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