GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Safe-er-Grip generated the majority of its revenue through acehardware.com, which accounted for 77.4% of total revenue share between January and May 2026, followed by Amazon at 22.2%. The brand's average product price stood at $21.84 across tracked retailers during this period. Notably, Safe-er-Grip experienced a 20.9% decline in overall revenue over the most recent tracked months, signaling a downward sales trend worth monitoring. Despite the revenue drop, the brand's average price increased by 5.8% over the same period, suggesting a possible shift toward higher-priced SKUs or reduced discounting. These insights highlight Safe-er-Grip's heavy reliance on a single retail channel and evolving pricing dynamics in a competitive landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Safe-er-Grip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Safe-er-Grip.
BY REVENUE
Safe-er-Grip sells 23% online and 77% offline. Online runs through 2 retailers; offline through 1.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 372K ratings on 2 retailers, Safe-er-Grip averages 4.2★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.2
/ 5
From 372K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
TO SAFE-ER-GRIP
