Safe-er-Grip

Safe-er-Grip Market Overview

According to Grips Intelligence in-store data tracked across acehardware.com and Amazon from January 1 to August 31, 2026, Safe-er-Grip maintained an average product price of $19.25. Ace Hardware accounted for the clear majority of year-to-date revenue at 62.1%, while Amazon contributed the remaining 37.6%, indicating a channel mix weighted toward the hardware retail footprint rather than marketplace demand. Revenue momentum has been notably strong, expanding 72.6% over the tracked period and rising 53.0% in the most recent month alone. Pricing has followed a similar upward path, with the average selling price reaching $20.19 after a 25.9% month-over-month increase and a 21.0% gain across the period. The combination of simultaneous revenue and price growth suggests the brand is scaling volume without relying on discounting, a favorable signal for margin durability heading into the remainder of the year.