GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked between January and March 2026 across homedepot.com and lowes.com, Mercana posted an average product price of $193.82 during the period. Home Depot dominated as the leading retailer for the brand, capturing 75.8% of total revenue share, while Lowe's accounted for the remaining 24.2%. Notably, Mercana's average price trended upward with a 12.0% overall increase across the quarter, suggesting a shift toward higher-priced product sales. However, the brand faced significant headwinds on the revenue side, experiencing a steep 50.2% decline in revenue over the same period.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 50% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Mercana on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Mercana.
BY REVENUE
$987.77
Price
$53K
Revenue
$891.19
Price
$23K
Revenue