GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking homedepot.com and lowes.com from January to February 2026, Mercana holds an average product price of $189.91 across these major home improvement retailers. Home Depot dominates as Mercana's primary sales channel, commanding 76.4% of the brand's revenue share, while Lowe's accounts for the remaining 23.6%. Notably, the brand experienced a significant revenue decline of 71.1% over the trailing period, with a 42.6% month-over-month drop, signaling potential demand or distribution challenges. Despite the revenue contraction, Mercana's average price trended upward by 9.9% over the same period, suggesting a possible shift toward higher-priced product mix or reduced discounting. These opposing trends between falling revenue and rising average prices may indicate a strategic repositioning or a narrowing of the brand's accessible customer base across these two key retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 71% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 10% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Mercana on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Mercana.